Our collaboration with Chelsea on Not Young brought her brand to life in a way that’s both engaging and informative. The Shopify website we built unfolds the story behind the brand, highlighting why Not Young stands apart. We paired custom illustrations and patterns inspired by art and interiors with clear, visual storytelling to capture interest and create a seamless experience.

On the packaging side, we added thoughtful details like blind embossing on the box and label for a refined, tactile feel, and a hidden pattern at the bottom of the box to enhance the unboxing moment. It’s all about creating an experience that feels special from start to finish.